News for Print Zoom
Setting up a Business Card for Printing
There is more to creating a business card than just designing an attractive card. There are guidelines that must be followed to create problem free, flawless business cards. This article will teach you about several different printing aspects that are important for setting your card up correctly. You will learn about safety gutters, cut lines, bleed, size, CMYK color and DPI. Let’s get started.
The blue line is the safety gutter. There should be no text or images, except the background image, beyond the blue line. Important text/content should remain within the safety gutter, otherwise it may be trimmed off. Content should be 0.125 inches away from the cut line.
The red dotted line is the cut line. The cut line is where the artwork will be trimmed to its final size.
The pink line represents the bleed area. Any artwork/image you use as a background should extend to the bleed area. Otherwise, your cards will print and be trimmed with a white border around the artwork/image. To set up for bleed. you must add 0.1 inches to each side of the card. The size of your file including the bleed will be 3.7 x 2.2 inches.
The black line indicates the final size of your printed card after the bleed has been trimmed off. The final size of your business card will be 3.5 x 2 inches.
Design files should be set up to print in CMYK color. Setting it up in RGB will not produce a close color match because it is not for print. That is the format for screens. Keep in mind that the colors will differ once they are printed.
For the best printing results, your file should be saved at 300 DPI.
TIP : Using images, logo or artwork at 300 DPI or in vector format helps to avoid pixelation (blurriness) within your business card design.
Before You Send Your Card to the Printer…
There are some things you need to be aware of before you send your business card off to the printer. Every business card must be set up for printing. There are certain standards and sizes that must be adhered to for printing business cards. Here is a checklist of some of the things you should make sure you have done correctly before you send your card design to the print shop.
- Proper Safety Gutter
- Design Works with Card Template
- The Image File is CMYK
- Choose Finish
- Design is Right Size
- All the Info is Correct
- Select Paper Stock
- Know Quantity
Learn More About Business Card Design
Are you new to creating business cards? That’s OK we’ve got you covered. Don’t miss our “Design the Perfect Business Card” article on our sister site Imaginary Friends Design Studios’ website.
FOR IMMEDIATE RELEASE: May, 7 2020
Jon M. Perry
Partial proceeds to support nutrition program.
Yuma, Arizona Print Zoom today announced a new partnership with Crane School District. This partnership will help foster community pride and spirit through the celebration of the advancement of Yuma Valley’s students. It will also help raise funds for the Crane Nutrition Program that Print Zoom’s sister company, Imaginary Friends design studio, help brand earlier this year.
“As an alumni who came up through the Crane School system, first at Reagan Patriot and later as a Crane Cougar, I am thrilled to find a way to celebrate and give back all at the same time.” says Jon M. Perry, Chief Geek at Print Zoom. “With all the work the Crane District is doing to make sure people have a meal option, it is an honor to help the community in such a manner. When I use to be on the board of the Yuma Community Food Bank I was asked my thoughts on hunger. I believed then, and still do, that in such a great country I could not grasp how we have hungry people. I appreciate what Crane is doing to help alleviate this issue immensely.”
“I have continued to be impressed by the way that Print Zoom and Imaginary Friends do business,” says Michael Clark, Director of School Nutrition at Crane Elementary Schools. “They take the time to understand what your goals are so that they provide you with exactly what you want. I am looking forward to a long business relationship.”
The benefits of this new partnership include.
- Celebrate the hard work of the youth during extenuating circumstances.
- Generate funds for the Crane Nutrition Program
- Build Community Moral
About Print Zoom: Print Zoom is the newest print shop in Yuma, Arizona, with equipment to produce everything from business cards to banners. They take pride in their ability of lighting fast turn around great customer service. They operate websites printinaflash.com, yumacopy.com and yumastrong.com. They have printed over 300,000 business cards in under 5 years.
About Crane School District: Crane Schools, established in 1899, is a dynamic, progressive district in Yuma County, Arizona. The district is comprised primarily of homes and extensive farmland. It covers 44 square miles of southwest Yuma County and serves an estimated population of over 45,000.
When Jon Perry, owner of Imaginary Friends design studios first contemplated getting into the printing industry, some people thought he was crazy. The trends of the industry looked mostly one direction; print and production companies were investing in software and talent and building design and marketing extensions of their business. Printing companies were finding designers. Here we have the reverse, an Addy Award winning design company was investing into to high end digital printing equipment and finishing solutions.
The goal was to provide high quality collateral at an incredibly quick pace at a fair and reasonable price. By having a design team on stand by, Print Zoom can also give feedback to other local designers, coach them how to prep files for machines and give them a world of information that Jon wish he had when he started professionally designing over 15 years prior.
Since 2015 Print Zoom has grown to be one of the largest print and production companies in Yuma, Arizona. Producing a wide variety of items from business cards, brochures, post cards, booklets and expanding to banners, yard signs, mailing services, stickers, decals and more.
Located at 2511 E. 24th Street, Suite A, Yuma, Arizona 85365, Print Zoom is a limited liability corporation.